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What is Ann Arbor Marketing? by Kentaro Roy
Ann Arbor marketing would refer to marketing the city of Ann Arbor, MI which is located near Detroit, Mi. and has the Huron River flowing near it. The city of Ann Arbor, MI consists of 27.7 square miles and has approximately 115,000 residents at last census count. It is the county seat of Washtenaw County and was founded in 1824. It is home to the University of Michigan and is the sixth largest city in Michigan. It has the usual four seasons and has 157 parks which have golf, river sports, trails, athletic fields and so forth located within them. If one were going to do some Ann Arbor marketing they would concentrate on selling the positive points about the city of Ann Arbor.
In a traditional sense the Ann Arbor marketing campaign would involve advertising with the Automobile Association and various travel agents but in today’s world, there is the internet so any one can do a search for Ann Arbor and they will be directed to a search engine result that lists numerous websites pertaining to the city of Ann Arbor. A marketing campaign would have to be conducted both online and on paper but the online marketing campaign should have the greatest impact because people can search for the city from their own personal computer and they want to see what the city is all about.
Marketing Ann Arbor should be an online endeavor with lots of pictures that upload very quickly. These days no one wants to sit in front of a computer screen and have it upload pictures like it’s tied to dial up connection. There are too many other websites that tout this city so if yours doesn’t have the juice then it will not be utilized. Marketing is all about accessibility.
It also means ease of use. If there are off page links then those off page links. Not everybody who specializes in SEOs are convinced that links provide a higher rating by a search engine but you, the marketing person responsible for that website should have input into whether links makes sense or not. Since links can be located just about anywhere on a web page like at the top or in the middle the closer to the top is better because people tend to pay more attention to the start of a web page rather than to the bottom or sides. However on the Google search results there are often many website listed at the top right and left hand side of the search results also.
Online marketing is really just the art of selling but is on a different format. Any Ann Arbor marketing would need to provide information to the browser. It needs to answer questions and provide insight to the city. It needs to develop a tourist itinerary albeit perhaps one that the searcher is not virtually aware of. This means to provide lodging information, transport options, recreation ideas and opportunities, and other special events that one can see and do in Ann Arbor.
Ann Arbor Seo | SEO and Ann Arbor Web Marketing for Small Businesses and Realtors.
Article Source: http://www.earticlesonline.com/Article/What-is-Ann-Arbor-Marketing-/986540
