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April Fool's turns into March Media Madness (Forbes)
It’s not even April yet, and already venerable media institutions are pulling
pranks and being snookered by them. It’s a variation of “anniversary creep” --
running anniversary stories a week early in order to “scoop” the competition
and get a head start on SEO. Just like Christmas decorations start showing up
around Halloween, media 9-11 anniversary stories start appearing in August,
and now April Fool’s starts during March Madness.
Forbes