Here are Todays Amazing Womens Sewing Deals
More Great Information on Womens Sewing:
Letting Others Promote Your Sewing Machine Repair by David Trumble
What is it that makes or breaks your business? While there may be several different factors that relate to your business, patrons are among the most important. Without them, the business goes broke. So, how do you get new customers?
Do you want a real business? Then you must find the fastest, most reliable, and least expensive ways to get new clients. It does not matter what you sell or what service you provide, you must get customers. Once you get them you must meet their needs and keep them.
In 1992, I started a sewing machine repair business out of my garage. It is a real business grossing over one and a quarter million dollars last year. The foundation, however, is simple. Get, satisfy, and keep patrons.
The first challenge for your business is getting clients. While you can spend thousands of dollars advertising to attract patrons, there is a far better way. Simply, the better way is to let others do your advertising for you. One customer attracts another. While it may sound simple, it is often a bit challenging.
This approach can be described as leveraging your promotional efforts. Letting others help you promote your business does not mean that you never need to spend dollars on advertising, but it does mean you can get more results from the money and time you spend.
Step one, just ask. Yes, you can just ask your satisfied customers to give you the names and information of all their friends that might be interested in your services. You can even bribe them for their referrals. Once you get the names, you reach out to them with special offers to become your patrons.
Unfortunately, patrons seldom appreciate being hounded to reveal the names of their friends. Asking is often difficult and if not done regularly fails to produce effectively. Tracking and following up referrals is a lot of work.
For the sewing machine repair business operating from home or from a store, referrals are vital. Instead of asking for the traditional referral, however, try this. Print up a bunch of GIFT CERTIFICATES for $5 or $10 dollars of your services or products. Print on the certificate For New Customers Only. Leave the name of the recipient and the name of the giver blank. Now explain to your existing satisfied customer how they could pay for their annual or semi-annual sewing machine service by simply giving away gift certificates to her friends, neighbors, sewing associates, even complete strangers.
Explain that when their friends bring in their machines for service, the new client can redeem their gift certificate. As a reward for handing out the gift certificates, you will credit the existing customer for an equal amount toward her next sewing machine service. Obviously, you do not want to ever give away cash. However, if an existing patron can bring you a dozen other customers, doing her repair will be a time of celebration.
You can also tap into other peoples networks or spheres of influence enabling them to promote your business. You can offer brief seminars or demonstrations for sewing clubs, quilt guilds, and crafting groups. You can connect with various womens groups at churches, libraries, or wherever people gather. Everybody loves receiving gifts. So, give away gift certificates, personalized seam rippers, anything you think might attract interest, get people talking, and encourage others to sell your business for you. When people feel good about something, they talk about it.
Are there other businesses looking for new customers? Of course. So, get together with one or several of those other businesses and cross promote. Give away each others gift certificates or sales coupons. It is amazing how inexpensive advertising is, when other businesses are adverting to their clients for you.
When someone buys a sewing machine from Walmart, where do they get help learning how to use it or getting service? You can be their solution. Why not let Walmart help you build your business. Sometimes you can make inroads with managers, but you certainly can enlist the help of the workers. What you want is referrals. What do you think the Walmart worker might want? What does your prospect want.
Many quilt shops and small fabric shops would be very happy to serve as pick up and drop off locations for your services. Make a list of all the various shops within fifty miles of your location. Contact each one and offer to pay them $5 for each machine you service from their location. Provide a window sign, business cards, a flier, or other resource materials to make it easy for the shop to serve their clients while giving you business. If you had a five such shops sending you five machines a month, you would pay $25 X 5 = $125 to produce $500 X 5 = $2,500 or more in services.
To get the biggest return on your advertising investment , empower others to market for you. Get others to promote you. Let your patrons sell for you. Everybody wins.
Author David Trumble has written several comprehensive courses giving sewing machine repair instructions in his expert sewing machine repair manuals. He even gives away a free beginners course.
Article Source: http://www.earticlesonline.com/Article/Letting-Others-Promote-Your-Sewing-Machine-Repair/494842
